Tuesday, December 04, 2007

Robert Cade, Gatorade inventor died recently


Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure.
He was 80. His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school’s football players replace carbohydrates and electrolytes lost through sweat while playing in swamp-like heat.
Cade’s researchers determined a football player could lose up to 18 pounds — 90 to 95 percent of it water — during the three hours it takes to play a game. Players sweated away sodium and chloride and lost plasma volume and blood volume.
Using their research, and about $43 in supplies, they concocted a brew for players to drink while playing football. The first batch was not exactly a hit.
“It sort of tasted like toilet bowl cleaner,” said Dana Shires, one of the researchers.
The researchers added some sugar and some lemon juice to improve the taste. It was first tested on freshmen because Coach Ray Graves didn’t want to hurt the varsity team. Eventually, however, the use of the sports beverage spread to the Gators, who enjoyed a winning record and were known as a “second-half team” by outlasting opponents.

No comments: